There are many technical reasons that can slow down a website. Here are the most common causes that we can optimize for you:
1. The server (hosting)
The server is the home of your website. If the hosting is too weak or the server has technical problems, the page takes far too long to respond at all.
2. The system (CMS)
Even good systems like WordPress can become slow if they are set up incorrectly. An incorrect configuration acts like an applied handbrake.
3. The cache (cache)
Actually, the cache is supposed to make the page faster by caching versions. But if something goes wrong here (e.g. duplicate requests), you achieve exactly the opposite and the page is slowed down.
4. Media files that are too large
Images, videos and GIFs are often the biggest “stumbling blocks”. If these files are not optimized and compressed for the web, visitors have to load huge amounts of data.
5. Poor code (scripts)
Uncleanly written program code or too many complicated scripts confuse the browser. The result: The page only builds up hesitantly.
6. Too many plugins
Plugins are practical, but each one consumes resources. Some are poorly programmed or even pose a security risk. The motto here is: As much as necessary, as little as possible.
7. High data traffic
If a lot of people suddenly access your site at the same time, the server can be overloaded. Without the right preparation, the speed then drops drastically.