What does SEO mean?
SEO stands for Search Engine Optimization. The goal is to appear at the very top of the organic (unpaid) results on Google.
How it works: You improve the content and the technical aspects of your website so that Google considers it particularly valuable.
The advantage: Anyone who finds you via SEO doesn’t cost you a cent per click. It’s like a long-term friendship: it takes time to build trust, but the relationship lasts for a long time.
What does SEA mean?
SEA stands for Search Engine Advertising. These are the paid advertisements that appear at the very top or alongside the search results.
- How it works: You bid on specific search terms (keywords). When someone searches for them, your ad appears instantly.
- The advantage: You are visible instantly and attract visitors quickly. It’s like a quick date: it’s fast, but it costs money every time you meet.
What does SEM mean?
SEM is the umbrella term for both. It stands for Search Engine Marketing. Anyone practicing SEM uses both SEO and SEA to make their website more visible overall and to attract more customers.
Conclusion: The right mix is key.
The main difference lies in time and cost. SEO is a long-term project that provides lasting stability. SEA delivers fast results but involves high ongoing costs. A good mix of both ensures that you are found both today and in the future.