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Our blog – articles on the topic of online marketing

Graphic design for User Experience Design Services with a focus on interface design and usability
Graphic explaining a website: A screen featuring typical web elements and content structures.
Online-Marketing

What is a website?

Essentially, a website is a digital location on the World Wide Web accessible via a specific internet address – the so-called domain. You can think of it as a virtual business card, a digital storefront, or even an entire department store.

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Illustration on the topic of poorly optimized website: A monitor shows a messy layout with warning symbols and error messages, highlighting the relevance of professional web design.
Online-Marketing

Is your website not generating revenue?

There are many reasons why a website may be online but not generating revenue. Often, it is minor technical or design flaws that deter potential customers. In this article, we will examine the most common problems.

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Illustration on the topic of online self-employment: A person sits at a desk planning the launch of a digital business, featuring symbols for strategy, finance, and web presence.
Online-Marketing

Is it worth having your own online shop?

An online shop is an excellent way to start your own business. It is ideal for founders who want to start from scratch. But even for owners of an existing business, an online shop is the perfect addition to reach more customers.

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Visualization of search engine technology: Display of indexing and data processing to provide relevant search results on a monitor.
Online-Marketing

What is a search engine?

We all use them several times a day. Whether we are looking for information on current topics, comparing prices, or getting directions to a destination – the search engine is our constant companion in everyday digital life.

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Illustration of the difference between SEO and SEA: A split screen displays organic search results (SEO) on one side and paid advertisements (SEA) on the other, focusing on search engine marketing.
Online-Marketing

What is the difference between SEO and SEA?

When people search for something on Google, there are two ways your website can be found: through optimization (SEO) or through advertising (SEA). Today, both are the most important tools in online marketing.

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